This year during Black Friday I will be at home relaxing, all while a large portion of the Craft Beer community is out hunting for Bourbon County. Before anyone can point it out, yes, I’ve stood in line for BCS and yes I’ve posted pictures on social media of BCS bottles. I have also decided to leave them up to be real and not try and cover up anything.
Today marks year 2 of boycotting Bourbon County and the big beer products. Now to go back a bit, the first time I ever stood in line for beer was for a BCS release. I remember thinking how fun it was, hanging out and talking with other people that loved beer and that BCS tasted amazing. I’m not knocking the fact that BCS isn’t a delicious beer because it is, Vanilla Rye is one of the best vanilla stouts around. Even though I started taking a stand and not supporting big beer with my wallet, VR was a hard one to let go. I admit when it dropped again a few months back I fought an inner battle about buying it. Somehow I convinced myself that if I bought as much VR as I could find, I could in turn, trade it for all the Lambic that I wanted. ( I know the life of a beer trader ) That is what I ended up doing, telling myself “well you are not drinking it, so that’s not really supporting big beer” looking back I can see how absolutely absurd that train of thinking was.
So what I am trying to say is, I am taking a stand against big beer. I am not perfect and I’ve slipped up and got caught in the hype of certain beers. I have been fooled and sent beer from fake craft companies that I failed to research before posting about it. I can say I am learning, I am doing my research, and I am not supporting it with my wallet.
The paragraph below from Chris Herron CEO and Co-founder of Creature Comforts Brewing Co. in Athens, Georgia really sums up my reasoning. The full article can be found on Good Beer Hunitng it’s a really great read and there are a ton of other stories & podcast that I fully recommend getting into on the Good Beer Hunting site.
“By purchasing regional craft breweries, squeezing their distributors on margins for those brands, reducing raw materials costs due to buying power, and centralizing business functions (i.e. reducing overhead, employees), AB InBev can influence a reduction in the price-to-consumers of that craft brewery’s beer, while increasing, or at a minimum holding, their margins. This downward pricing pressure accomplishes three main things:
- It better aligns AB InBev’s “High End” craft brands’ price-to-consumer with the brands’ new brand equity (which got diminished when they bought the brewery), and
- It forces other craft brands to consider lowering their prices, and
- Most important of all, it shrinks the price gap between craft beer and their legacy “premium” brands, which over time will psychologically influence consumers to see those “premium” brands, as more in line with “good craft beer.”
I will be posting a few more articles written by authors that have been taking a stand against big beer and showing their view points. If you would like to have a piece put up on the Beer Zombies blog in support of or against big beer, in the craft beer industry please email me firstname.lastname@example.org. I always like to see both sides, so don’t hesitate if you do not agree to email me your thoughts.
Cheers, – Beer Zombies